Billington Cartmell (BCL) is a fast-growing top 10 integrated marketing agency. It employs around 120 full time staff and has a turnover in excess of £20m. At the MCCA Best Awards for 2005 and 2006 BCL earned no fewer than 9 awards including the prestigious Best of Best Grand Prix. The agency regularly collects similar gongs at the ISP Awards and recently struck Gold for its work on Lloyds TSB. Trumpet has worked with BCL since October 2004.
Helped by some great BCL campaigns, Trumpet achieves an average of 4 positive editorial mentions each week. Valuing the press coverage at rate card advertising prices, BCL is achieving a multiple 5 times that of its PR investment.
Nowadays, with a substantial footprint among the journalist community, BCL senior managers are regularly asked for quotes and opinions.
In the 2006 Marketing Week Agency Reputations Survey among marketers, BCL saw improvements on many key measures, its standing in the reputations table rising from 9th to 7th place overall.
View a sample of BCL's press coverage by visiting and searching www.brandrepublic.co.uk or www.mad.co.uk – if you've yet to sign up to these great media resources, we strongly urge you to do so.
In Marketing's League Tables published 9th August 2006, Sledge was ranked a top 10 brand experience agency and the 3rd fastest growing in the UK.
The agency though, cannot be pigeon-holed according to experiential marketing norms. Sledge's campaigns involve customer interactions in media channels beyond face-to-face marketing. Hence Sledge is keen to evidence its planning credentials among senior managers in the wider marketing and media world.
Trumpet secured appropriate editorial platforms and purposed high-end material to address the industry's movers and shakers. Sledge benefited from a major article in Admap, various opinion pieces and research-led content directed at the Marketing Society's membership and a significant feature in a Times business supplement.
"See Sledge talking about TV at the Marketing Society"
"See Sledge talking about BEM at the Marketing Society"
Reardon Smith Whittaker (RSW) is a business development consultancy serving the needs of UK agencies of all types. RSW is the leading company in its field with a turnover of over £2m and full time staff of 35. Trumpet has worked with RSW since June 2004.
Each year RSW adds to its databank of new business learning and client trends by surveying marketing personnel for its "New Business Report". For the past 3 years Trumpet has helped design the survey and evaluate the results, using the findings to create editorial for the media.
Marketing accepted the RSW research to inform an exclusive feature. Trumpet briefed the writer and enabled a series of interviews with 3rd parties. Meanwhile, newsbites were created for the specialist marketing press to address agencies of different disciplines, while major opinion platforms were secured for RSW's Chief Executive. Coverage appeared in The Daily Telegraph, Marketing, PR Week, Brand Republic, mad.co.uk, DM Weekly, Marketing Direct, Promotions and Incentives, and Incentive & Motivation.
Agencies are loathe to publicly acknowledge RSW's role in their new business successes, meaning that PR coverage had previously been difficult to come by. Since its research-led strategy, RSW now takes 2 or 3 calls every week from agencies wanting to hear more.
Read RSW's latest New Business Report, Sept 2006
In the network-dominated world of broadcast advertising Brave is a small yet thriving challenger brand already gathering gongs. With its long-time client partner Green & Blacks, the agency won the Grand Prix at the Marketing Society 2006 "Awards for Excellence" and "Best Press Advertising" at the Annas.
Being associated with a Grand Prix is one sure-fire way of getting in the spotlight. Trumpet though had been sounding off elsewhere, because Brave has plenty of great stories to tell – and the people to tell them.
Long before the Marketing Society Award, Brave's work for Green & Blacks featured several times in the sought after "New Campaign" slots published by Marketing Week and Marketing. Other Brave campaigns appeared on the front page of Marketing. Brave's creative director took a coveted reviewer's spot in Marketing's Adwatch section. Meanwhile the agency's work for Ocado, Mitsubishi and Avon appeared as lead stories on Brand Republic, mad.co.uk and the websites' email bulletins
Sledge is a top 10 brand experience agency creating campaigns that often involve channels beyond face-to-face marketing.
Tasked to pre-launch the Peugeot 1007, a series of buzz marketing initiatives were played out. Sledge also commissioned research among opinion formers to measure the success of the campaign. Trumpet recognised this body of work could be sweated as a PR asset through to the point of a new business contact strategy.
We first sought to big up the pre-launch, successfully placing letters and encouraging a News Analysis in Marketing. We re-purposed the campaign elements to suit the editorial needs of the specialist marketing titles, achieving pick-up in no fewer than 12 publications. Later, we secured and helped write a 3 page "think piece" on buzz marketing for Admap and gained a platform for Sledge to discuss its research findings at the World Advertising Research Centre's major annual conference.
Content from the Admap article and WARC conference populated a contact strategy that included electronic and hard copy mailers, a post-conference CD, delegate dialogue, embedded links on email footers and website editorial.
